First and foremost, we must first define what a niche website is. Basically, a niche website is a theme based website that focuses on just one subject. However, there could be two different implications to this. First, a niche website could be a site which is dedicated to a very specific topic.
For example, a website could be about a car business but a niche website is a little bit more specific such as car detailing or car repairs. Secondly, a niche website could be about a topic that suite a person or his or her niche being his abilities, interests or passion.
That being said, when a niche website is used for business, you are fundamentally targeting a very specific market by talking about a very specific niche. This narrow market makes it more possible for business owners to create a more effective marketing plan.
Thus, what are the basics on how to create a niche website? Here are the guidelines you must follow.
Guideline 1: Know your niche very well
Believe it or not, one of the most challenging parts of creating a niche website is deciding on a niche. Starting a website is a big investment of time and money and not deciding on the right niche can be a waste of investment. So before starting to plot out a website, be very, very sure of the niche that you choose.
Many people start creating their websites without thinking about it a hundred times and because they are too enthusiastic in the beginning but in the end are unable to continue because of poor planning. Therefore, this is a make or break step for your site.
Guideline 2: Narrow down your niche
As mentioned above, a niche is something precisely specific. Base your topic on something that you can write at least 100 articles about, has the ability for good commissions and something that can roll in a lot of serious money. If possible, look for a niche that has very little competition but still has the possibility to hit big. Thus, you will have to study your niche profusely.
Guideline 3: Do your research
The first research you must conduct is a research on competitors. One great tool you can use is the Google search engine. Use online tools to “guestimate” the keywords related to the topic. Those keywords are what you need to put in the search engine to see results. Place the keywords in brackets and then take a look at the upper left part of the results and the number you see is the number of results with this niche.
Guideline 4: Create the architectural layout of your website
Now that you have the keywords that you need to use, it’s time to create the plan the blue print of your website or how this is going to turn out. Structuring is a big part of creating a niche website. Think of your website as a pyramid. The homepage is at the very top and the underlying structures are the other pages that make up the website. You will have 3 levels of keywords. Let’s take this as an example:
Level 1 Keyword: baby skin care
Level 2 Keyword: skin care for babies, products for baby skin
Level 3 Keyword: how to take care of baby skin
Your level 1 keyword will land on the homepage of your website. This is basically the keyword that you want to land as number one. So the homepage of your website will have “baby skin care” mentioned in it and then you will interlink level 2 keywords such as “skin care for babies” so that it will be redirected to other parts of your website. Or possibly even products or services that you sell.
Now another thing that you need to carefully plan is how to upload the content. This is where freelance writers come into play. Or better yet, if you can create your own content, then you just better go ahead and do so. This way, you reduce cost in hiring people.
Guideline 5: Start to invite friends and colleagues
So let’s say your website is now ready to publish. It is time to start inviting people to check it out. Start with your colleagues, friends or other people that may be interested with your services. A faster way to view your website is by linking it to social media pages.
We have FaceBook, Twitter and Pinterest to start with. There is no need to pay if you want to register for these websites. All you need to do is link your page to them which is pretty easy to do. And then you can just include widgets for these social media websites on your niche site.
So it is as good as saying that your followers on your social media website are also your niche website followers. Therefore, the more followers you get, the higher the possibilities of business transactions and the more profit – the very goal of all of this.
Guideline 6: Continue to post updates
Once your website is up, you need to schedule posting updates every now and then or regularly so that you do not appear invisible to your followers or so that they constantly see your updates, products, promotions and what not’s. This is the sustainability part. And this is of high importance. Without sustainability, your site will slowly die.
Remember that starting the website is just the beginning. Sustaining it is another challenge that you need to be ready for.
And there you go! It is a tedious process but it is worth it. It is important to give 100% effort in this for return of investment to happen. Also, you need to consider other factors such as design for your website to be aesthetically pleasing and content which needs to be original. You may ask assistance from freelancers with this one but you should still have full control over it. In conclusion, it’s simple but it’s tiresome but definitely worth it.
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